Public Relations

Some resources

 * DSpace -- marketing your repository
 * DSpace -- sample communications plan
 * DSpace -- choosing early adopters
 * DSpace -- what to expect from early adopters
 * DSpace -- lessons learned
 * RUBRIC publicity planning
 * Creative commons images from Flickr

PR channels

 * Blog - General outlet for feature announcements and longer discussions of issues relevant to the Dryad user community; original content, news about Dryad of broad interest
 * Twitter - we post two different Twitter feeds, one for general news about Dryad and open data (@datadryad), and one for notices of new data (@datadryadnew).
 * Facebook page - echoes content from the Twitter account.
 * Dryad Users mailing list includes end users and anyone who has signed up for updates about Dryad, for discussion; see http://list.datadryad.org
 * Dryad Announcement mailing list for occasional announcements from Dryad, no discussion.
 * Dryad developer community mailing list; more technical, for communication among the various groups developing pieces of the Dryad ecosystem; dryad-dev@googlegroups.com; see: http://groups.google.com/group/dryad-dev
 * Dryad Partners list -- for communication with and among Dryad journal partners involved in integration
 * out of date 2011 tutorial video on SciVee and YouTube - it has a DOI on SciVee: DOI: 10.4016/26563.01

See also these resources for more info:
 * Social Media
 * Mailing_Lists
 * Notifications
 * All NESCent mailing lists

PR History

 * 1) 2010-2011 Editorials announcing data archiving policies appear in partner journals
 * 2) 2009-12 Announcements in other journals.
 * 3) 2009-11 Start a Dryad blog.
 * 4) 2009-5-5 UNC press release also picked up here and here
 * 5) Put a news item on the Nescent home page. See http://www.nescent.org/informatics/initiatives.php
 * 6) Created website.
 * 7) Registered with ROAR and OpenDOAR
 * 8) Many Publications.
 * 9) Community survey.